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In Britain these days, it seems even very young children (0) _A__ to wear a Calvin Klein watch or Nike trainers. Fashion experts (31)__ that brand names have become so important that their followers (32)__ to be able to buy the company’s products no matter what. In an (33)__ to get people to buy, these companies’ symbols are (34) ___ so extensively that they have become more important than the products themselves.
In a (35) __ survey of British teenagers, only one out of 60 would admit that they did not own any designer clothes of the latest fashion.
0	A hope       	B trust	     C imagine	   D believe

You are going to read a magazine article about business  lunches. For questions 36-40, choose the answer A, B, C or D which you think fits best according to the text.

 I am not easily shocked, but I still haven’t got over a recent experience in New York. A business contact had invited me to lunch at a trendy restaurant. I turned up on time, expecting a gastronomic treat and a leisurely chat about matters of mutual interest. So you can imagine how I felt when he said that, sorry, we could only share a first course because he had scheduled a second lunch appointment. What nerve! What an insult! I vowed to never speak to him again, until a friend of mine told me that such bad manners have become quite fashionable among Manhattan’s movers and shakers. It wasn’t personal, just the trendy thing to do. It seems that many business executives are double and triple decking their lunches like club sandwiches, a practice known as Type A feeding behavior. It works like this: an appetizer at the Four seasons, a hamburger with another client at 21, and dessert and coffee with a third business contact at Michaels.

     The whole silly business is another version of the power game, a demonstration that you are more important than your guest and that your time is therefore more valuable. I don’t know what anyone hopes to gain by this kind of nonsense. It certainly didn’t work with me; and I can well imagine the reaction of other visitors from countries which still regard lunch as a serious matter, an opportunity to establish or nurture personal relationships, exchange views, lay the foundations for a deal, or celebrate the successful outcome of negotiations. I have made lasting friends and have initiated many lucrative transactions over lunch at good London restaurants like Langan’s and Shepherd’s. I believe that mixing business with pleasure is part of civilized behavior, and all the more agreeable if one can do it on an expense account.

     My idea of a good time is an hour-long lunch with a companion who doesn’t look at his watch every five minutes, who has something interesting to say, and who thinks that my opinions are worth listening to. The ambience should be stylishly casual, the service attentive but not rushed and the menu as intriguing as a balance sheet. I can do without martinis, but I prefer wine to water. I would not dream of going to the Four Seasons or Le Cirque in Manhattan’s excellent Palace Hotel and insulting the chef as well as my guest by settling for a bowl of soup. The simple answer is to lay down the ground rules beforehand. Make it clear how much time you have available and ask the guest if it fits in with his own schedule. What made my experience so shocking is that it came as a complete surprise. I hope that the insulting practice of back-to-back lunch dates is one New York trend that will not catch on in London, Paris, Rome, or Berlin. We Europeans have a reputation for lingering over our lunches. I gather that US cities like Chicago and San Francisco are holding the line at the single lunch, which is good news. They have great restaurants which deserve the appreciative patronage of relaxed and discerning customers.

     I don’t mind if a host wants to show how powerful he is, it’s all part of business. However, there is more than one way of doing this. A really important player is careful in his choice of guests, but gives them his full attention. He demonstrates his power by not rushing off to another restaurant or to the office.

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